Theme based Websites


Theme based Websites
Dt. "Themenbasierte Websites". Im Bereich Suchmaschinenoptimierung wird dieses Thema derzeit intensiv diskutiert. Die - sehr plausible - These ist hierbei, dass leistungsfähige Suchmaschinen dazu übergehen, das Thema von Websites zu ermitteln. Dieses könnte zwei Auswirkungen haben: Erstens könnten Websites mit einer großen Zahl von Seiten zum gleichen Thema einen Ranking-Vorteil haben. Zweitens könnten Links von thematisch verwandten Seiten beim Ranking ein höheres Gewicht erhalten als solche, deren Ursprungsseite nicht zum Thema gehört. Die Suchmaschine Google zeigt mit ihrem Adsense-Programm, dass sie die Ermittlung des Themas von Webseiten beherrscht. Es wäre nur konsequent, diese Fähigkeiten auch im Bereich der Such-Algorithmen einzusetzen. Auf diese Weise wäre auch ein weiterer Schritt bei der Abwertung künstlicher Verlinkungs-Konstruktionen (siehe Link-Listen) getan.

SEO Wörterbuch. 2004.

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